ABOUT US
A Baby Naturally began in the home of its owners, Lisa and Michael, in 2008. Trying to meet a need for products not offered elsewhere locally, they sold cloth diapers and baby carriers out of their home, working full time as a midwife and engineer. In 2011, the first storefront was opened in collaboration with a friend in West Chicago, with several great employees joining the adventure. The variety of products offered expanded, and as the business grew, A Baby Naturally moved into its current home in downtown Wheaton in September 2014 and expanded, adding over 500 square feet in 2023.
Our mission is to meet your needs from belly to birth to baby. We offer adorable clothing and accessories for newborns through age ten, baby gear, natural products, toys, books, and more! We strive for excellent customer service through a staff of caring moms and grandmothers who enjoy getting to know each person who enters the door. With the addition of The Loft, we are part of a community for growing families and include classes, support, and professional services.
We provide a level of customer service that you won’t find at many other places. From simple things like offering free gift wrapping and a smile behind the counter to classes, support, and excellent product knowledge, we try our best to be the best. We search high and low to find a unique variety of products to bring to our community that are not offered elsewhere. We also support local non-profits and events and belong to the Downtown Wheaton Business Association — Lisa is currently serving on the Board of Directors!
We absolutely love Baby Registries! Come and create a personalized registry with us, and we will take the time to personally show you all our favorite items that we believe you and your little one will cherish. Additionally, we can provide beautifully designed registry information cards that you can include with your shower invitations, making it easy for your guests to find what you need.
Meet Lisa
Hi, I am Lisa, and I’d like to welcome you to A Baby Naturally personally! I am the proud mom of three kids who are growing up too quickly - two of them are now in college, and one is starting 8th grade! They no longer keep me awake at night but keep me busy with sports, school, and activities. I have logged thousands of miles on my minivan, running to practices and games- and now visiting them and tailgating at the University of Illinois! I bet many of you know how I feel. ☺
When I am not in the store, I am often doing other birth-related work. I am a midwife working part-time in an assistant role for Gentle Birth Care, a home birth midwifery practice. I also am a Birth Doula Trainer, an Advanced Designation Birth Doula for DONA International, and a Childbirth Educator through the American Academy of Husband-Coached Childbirth and Evidence-Based Birth, teaching the Bradley Method on Sunday afternoons. I am a Licensed Chaplain and Bereavement Counselor certified in Perinatal Mental Health through PSI, providing support to those who need it. I love talking about pregnancy and birth, so feel free to come in anytime with questions or just because you’d love a listening ear.
In my free time, which, to be honest, is quite rare lately, I love to garden. Each spring, I take great care in choosing and planting beautiful flowers around my home. I also like to listen to music (country is my favorite, and I geek out over concerts) and read sappy love stories (like anything by Nicholas Sparks). Cooking, food, and good bourbon also make me happy. I value the people in my life and also try to make time for coffee dates with my friends and as many date nights as I can with my husband - especially when they involve food and good bourbon!
If there is anything I can ever do to serve you better at the store, please reach out to me. I am extremely grateful for my customers and appreciate the feedback. Thanks for shopping locally and supporting my business!
PRODUCTS
We take pride in being THE place to find unique gifts for the little ones in your life! Our product lines are carefully selected, often from small and local manufacturers. Everyone says their favorite gifts always come from A Baby Naturally!
As parents and grandparents, we offer our favorite products – ones we would use (or have used!) for our children. Our fabrics are the softest bamboo and organic cotton we have ever touched. Our baby gear lines are the safest in the industry, lightest to transport, and easiest to use. We find the toys the kids love, from teethers and rattles to creative crafts, Jelly Cat plush, and SO MANY BOOKS!
We can share helpful information about our goods to help you make the best purchases for your family. And, to top it off, we have lovely greeting cards and complimentary gift wrap!
We love baby registries! Come and create a registry with us, and we will personally show you all of our favorite things. We also provide registry information cards for your shower invitations.
